For the second year running, Reebok has teamed up with contemporary golf brand Manors to launch a new co-branded collection. Building on the foundation of our 2025 work, our latest campaign celebrates the uniquely British rituals, grit, perseverance and hurdles faced in pursuit of the game.
The United Kingdom of Golf confirms Manors and Reebok as the champions of authentic British golf. It is unapologetic, weird, and stripped of country-club polish. Narrated by European Ryder Cup Captain Sam Torrance, our anthem film sees golfers battle hurricane-force winds, disappear into impossibly deep bunkers, get trapped on commuter buses, and freeze into blocks of ice.
Designed as a social-first rollout to build launch hype, our series of short social films each escalates an everyday truth of UK golfing into cinematic comedy.
Partnering once more with Stink Director, Dan French, the films rely on practical in-camera effects, balancing hyper-real imagery with tactile production design.
The impact was immediate: 20,000 people joined the waitlist, social engagement jumped 62%, and the brand achieved its best-ever sales week. The United Kingdom of Golf continues to redefine golf from an exclusive sport into a culturally rich, shared pastime.
David Reviews gives our campaign Pick of the Day and 5 Stars.
Campaign promotes our latest campaign with Reebok x Manors