Buying second-hand has become a global phenomenon. And with millions of members, Vinted has become the leading second-hand fashion marketplace in Europe and a go-to destination for all kinds of pre-loved items.
We partnered with Vinted to transform these data insights into a campaign that fuels the Vinted New Again platform and keeps the pre-loved movement growing.
Re~invinted is a campaign to celebrate the millions of sellers and shoppers who are choosing to shop second-hand. The Re~invinted experience gives people the chance to understand the trends and behaviours of the pre-loved culture movement.
With tips, advice and helpful insights, our experience encourages users to reconsider buying ‘new’, in favour of buying New Again, by shopping, shipping and saving on their own terms.
The core of the experience is built around 32 unique pre-loved personality traits that were identified and developed using up-to-date data from the millions of Vinted sellers and buyers.
Users could take a simple, insightful quiz that questions them on their shopping habits and tastes. The quiz ends with a set of tailored results in the form of a custom “pre-loved personality” made up of a series of shopper traits. From here they could dive into the insights most relevant to them.
Users can also deep dive into the wider personas to discover more.
To drive traffic to the site, we created a wider social and PR campaign, presenting country and region-specific insights, alongside a bespoke PR package localised to selected European markets.
Discover your pre-loved personality at reinvinted.vinted.com