As the global HR and payroll platform expanded into the UK, Rippling needed a campaign that would stand out in a category better known for compliance than creativity. Instead of talking about HR in the usual polished, corporate language, we leaned into the chaos of the job itself.
Titled ‘The juiciest thing to happen to HR’, our campaign presents a series of character-led stories inspired by real workplace incidents, spotlighting the unpredictable and absurd realities faced by HR people every day.
To inform the creative, we mined the HR community for true stories from offices around the world, engaging with online forums, professional groups and even its own internal HR team.
The result is a rich and hilarious collection of workplace folklore: from the employee who brought an emotional-support clown to a dismissal meeting, to the guy who used the office photocopier to scan his feet for his OnlyFans profile.
In partnership with Animade, we created a series of bespoke 3D miniatures that reenact each HR horror story in a tactile, humorous way, giving the campaign a distinctive visual language that feels as unexpected as the stories themselves.
The integrated campaign launched across London, including a takeover at Liverpool Street station, as well as out-of-home, taxi wraps, radio, digital and social channels, and a dedicated website, inviting people to submit their own HR faux pas.