Challenge
Re-think the new global website as an optimized purchase experience of brand & story identity, merging the OnePlus spirit into it.
Solution
A scalable user-centric experience that includes product information, brand storytelling, and community interaction. The new design system deeply interacts with users, while satisfying their need to purchase.
The OnePlus design system style is visually striking. A high-tech nature and superb quality style treatment, clean and precise layouts, and recognizable universal design modules focus users on the essential information for successful experiences.
Worldwide
A flexible website that allows the different regions to customize their presence as needed. Polarizing type scales that represent OnePlus bold and determined attitude.
Branding Storytelling & Accessibility
A world of images and words that creates breakthrough moments producing energy and impact, and integrating products with messaging.
We focus our design on readability, color contrast, and typographic scale hierarchy ensuring we create a highly coherent design system that satisfies accessibility standards.