LOEWE has partnered with Kyoto-based ceramic duo Suna Fujita, with the husband and wife team creating a series of original illustrations and ceramics for LOEWE’s holiday collection.
We helped launch the collection by bringing the Suna Fujita characters to life; transforming the artists' miniature worlds of fantasy, memory and nature into a series of finely-crafted animations online.
Our films are inspired by the three magical worlds created for the collaboration: The Earth, The Deep Sea, and The Space. Each features a cast of wildlife characters that pop up in unexpected ways.
We wrote a series of vignettes to capture the playfulness of Suna Fujita’s style – their sense of humour, child-like whimsy, and approach to calm, reflective living.
To catch the eye of visitors, we developed a set of charming and unexpected logo animations that playfully introduce more of the Suna Fujita character artworks.
Our animations are integrated into the Loewe site, elevating the collaboration with a sense of wonder and an emotional connection to the artworks.