Step inside the unexpected world of the favelas.
Rio de Janeiro. 1 in every 5 people live in the favelas. Uncharted and unmapped, most of what people know about the favelas comes from the news. Google have been working closely with locals to put the favelas on the map, to demonstrate its diverse identity as all eyes fall on Rio in the run up to the 2016 Olympics.
We partnered with Google Brand Studios to provide a unique insight into the Favelas and their people.
We helped develop a fully responsive experience that integrates immersive video and audio content, including curated archived material from Google’s Cultural Institute.
Watch Luis, Paloma and Ricardo show success can be earnt by breaking free of the stereotypes typically associated with the favelas.