Dick's Sporting Goods
Get Winter Ready
Get Winter Ready employs original photography and panoramas to create a scavenger hunt where users find clothes for chances to win an epic winter vacation of their own.
Upon entering this site, users are transported to a cabin in the mountains where four kids are waking up to go hit the slopes. The experience is presented as a series of still images (produced by Stinkdigital with photographer Eric Ogden) which progress like a slideshow, enabling the user to stop at 4 different points to take on a select character's point of view. Through the eyes of that character, users can pan the room to find hidden clothing and other items placed throughout. Each item the user uncovers becomes part of the character's wardrobe, helping to get them dressed and ready to head out on their day's adventure.