The latest search innovations from Google are app-first, but most iPhone users search with a browser. To drive awareness of these features and increase app usage, Stink Studios created a brand campaign consisting of 24 films shot by Stink Films director Ben Whitehouse.
Each film sees a character encountering a scenario in which the Google app is the perfect solution to an everyday problem.
Launched across the UK, France and Germany, the campaign delves into local search insights, shopping behaviours and cultural trends.
The films show snapshots of everyday moments. Overall, hundreds of contextual executions were launched on YouTube and all leading social media platforms.
We partnered closely with Google Creative Lab and Google Brand Studios (EMEA) to develop the campaign for each market.
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