Launch of the new Paul Pogba Capsule Collection.
This year see’s the third partnership with adidas Football to launch the Paul Pogba Capsule Collection. Designed to reflect Pogba’s personality and creativity both on and off the pitch, the latest collaboration includes a range of clothing, footwear and accessories for stadium and street wear.
To launch the collection a series of films were produced, Directed by Stink Films Director Giorgio Bruni. Each film encapsulates the style and individuality of Pogba - set to the new track “Game Hunt” by TRO and Serious Klein.
In addition to the films a look book of photography assets, Instagram stories and GIFs were created to extend the campaign on social.